The deluge is unstoppable. Visitors are advised to wear wellies and macs because a tsunami of tumescences is behind the door. This is what happens when you put a call-out on social media for submissions for a Penis Gallery and it ends up going viral in Russia. Despite 4 in 10 young women reportedly having received unsolicited dicks pics, men were quite shy in sending them into us. Until the Russians came in, unzipped, we were struggling, but I found that interesting in itself. Why the shyness? Well of course, despite all the DM-ing or because of? And guess what? The problem is growing. It has brought erectile dysfunction pills and baldness treatments to millennials by marketing to them in a youthful, relatable way which focuses on wellbeing and self-confidence, more like a GOOP for men — they also provide a service for notoriously doctor-averse men to get their hands on this stuff without having to have an awkward chat with a GP or pharmacist.

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